CLAS solves a unique two-sided market problem. Its platform helps landowners register property and manage access, while enabling land visitors to find land, request bookings, and access supporting tools for outdoor recreation. The platform also includes wildlife management unit information, fishing regulations across Canada, and a marketplace layer tied to local vendors, products, and outdoor experiences.

The business had a compelling idea, but the challenge was growth clarity.

Because CLAS serves multiple audiences, it needed a cleaner way to communicate value to each of them:

• Landowners who want to reduce phone calls, door knocking, and unmanaged access
• Land visitors who want easier booking and better discovery
• Hunters and fishermen who value regulations, maps, and access tools
• Members looking for value from a low-cost annual subscription

The website already emphasized convenience, booking, geofencing, property control, and a $9.99/year membership.
What it needed was a stronger growth narrative and a clearer acquisition path.

Zeekeo helped CLAS tighten its positioning and go-to-market approach around the platform’s core promise: making land access easier, more organized, and more transparent for both landowners and visitors.

The work focused on:

• Clarifying audience-specific messaging
• Strengthening conversion paths for memberships and app downloads
• Simplifying how the value proposition was communicated across the user journey
• Creating distinct acquisition angles for landowners, outdoor users, and recreation-focused members
• Improving campaign alignment between traffic sources and on-site conversion actions

CLAS has several genuine strengths that matter to users: online property booking, visitor management tools, geofencing, rules control, membership-based access, and integrated hunting and fishing information. Its FAQ also makes clear that landowners maintain control, can edit listings anytime, can shut down access when needed, and can manage availability through calendar tools.

Zeekeo leaned into those strengths and helped frame CLAS around outcomes, not just features:

• Less friction for landowners
• Better access discovery for recreation users
• More control over property rules and availability
• Added utility through maps, regulations, and marketplace access
• Stronger perceived value at a very accessible annual price point

That shift helped improve both message clarity and buyer intent.