RedElleven is a sales consulting partner for technology firms, with more than 150 years of combined sales experience across the team. The business already had deep sales expertise, but scaling outbound still created pressure on internal resources.

The team needed a way to:

• Reduce dependency on an SDR-heavy operating model
• Generate more leads without increasing internal headcount
• Support outbound campaigns for technology partners
• Build a more scalable and lower-risk sales engine
• Use the same system to generate pipeline for RedElleven itself

Zeekeo helped RedElleven build a more efficient outbound engine using Zeekeo Launchpad. Instead of relying heavily on manual SDR activity, RedElleven shifted toward a lighter-touch model where the team could focus more on sales admin, response management, and converting active opportunities.

• Zeekeo Launchpad to support outbound campaign execution
• Targeted lead generation for RedElleven’s own growth
• Campaign support for RedElleven’s technology partners
• A more scalable workflow for managing prospect engagement
• Reduced manual burden across the sales process

RedElleven had strong sales expertise and a clear understanding of technology buyers. What they needed was a system that could help scale that expertise without adding operational complexity.


Zeekeo gave RedElleven a more repeatable outbound engine.

The shift worked because it helped the team:

• Generate more leads at scale
• Reduce reliance on SDR-heavy execution
• Lower internal delivery costs
• Reduce business risk
• Focus internal time on managing responses and sales opportunities

RedElleven also used Zeekeo Launchpad for its own customer acquisition, while running campaigns for its technology partners, effectively “drinking their own champagne.”